The new law requires businesses to disclose if they utilize personalized pricing, ensuring customers are aware of how their data influences costs. More details can be found [here](https://techcrunch.com/2025/11/29/new-york-state-law-takes-aim-at-personalized-pricing/?utm_source=tldrmarketing).• 1 min
New York has enacted a law targeting personalized pricing strategies, aiming to enhance transparency and fairness in consumer pricing. The legislation seeks to protect consumers from price discrimination based on their data and purchasing behavior, as detailed in this article from TechCrunch.